Completed in partnership with fellow designer Vik Chu, this project included building an architectural model and creating a brand identity for a pop-up experience that promoted Hong Kong tourism. I was the lead graphic designer for the brand identity and its assets.
![](https://cdn.myportfolio.com/29e6ad17-19f7-4789-86b9-7a82ec7514e8/f3a11996-43d6-4048-a9ec-98cede60e382_rw_3840.jpg?h=848cd83f312cf2fe9b31e80c5980aa39)
![Initial logo sketches](https://cdn.myportfolio.com/29e6ad17-19f7-4789-86b9-7a82ec7514e8/3f8148b2-8d9c-4fe7-a765-9bfbd20fdb95_rw_3840.jpg?h=3a9e597665a742688ac7485118333f42)
Initial logo sketches
![Logo breakdown](https://cdn.myportfolio.com/29e6ad17-19f7-4789-86b9-7a82ec7514e8/deae3bc6-fc4b-4947-9ec3-ddf63c194e0e_rw_3840.jpg?h=5ccba794741a652054641a77b9f432a2)
Logo breakdown
![](https://cdn.myportfolio.com/29e6ad17-19f7-4789-86b9-7a82ec7514e8/9b948c15-0c20-44d7-9678-5d1b495c9124_rw_3840.png?h=8af19fe1fbdc9835ad0264fe359acc06)
![](https://cdn.myportfolio.com/29e6ad17-19f7-4789-86b9-7a82ec7514e8/fc4dfdbc-7e30-4802-ad3d-8f4779584d82_rw_1920.png?h=587b26a38aad082e52071a8bbebef1b0)
![](https://cdn.myportfolio.com/29e6ad17-19f7-4789-86b9-7a82ec7514e8/2ca3fef7-bdbf-41f2-895e-3c190e7d3488_rw_1920.png?h=51442e25e92546f2812bc3785475a08b)
![](https://cdn.myportfolio.com/29e6ad17-19f7-4789-86b9-7a82ec7514e8/3889bc8f-29e0-4146-8f64-cb39bc215b9a_rw_1920.png?h=4b469916c214fabb478b43bdcf4d83fd)
![](https://cdn.myportfolio.com/29e6ad17-19f7-4789-86b9-7a82ec7514e8/77b51d43-950e-45f2-b8b4-6e58ef57ca0c_rw_1920.png?h=8060227a9e0c779f658f2f8aa57729ed)
![](https://cdn.myportfolio.com/29e6ad17-19f7-4789-86b9-7a82ec7514e8/d1658c0c-9abd-4573-b972-249cd6adf329_rw_1920.png?h=e23f668576c85d88f7a953ea3a51d10a)
![Takeaway Card Mockup](https://cdn.myportfolio.com/29e6ad17-19f7-4789-86b9-7a82ec7514e8/7089ffbe-1953-4cb5-81c3-504e3bb6da83_rw_1920.png?h=67071a1271b9a7673bfff2df573acf15)
Takeaway Card Mockup
![External Model Mockup](https://cdn.myportfolio.com/29e6ad17-19f7-4789-86b9-7a82ec7514e8/0d29fb8e-515f-4a1b-a6cf-50a198faaeb3_rw_3840.jpg?h=570b78efc625274c3a446eb162a79457)
External Model Mockup
![Model Mockup](https://cdn.myportfolio.com/29e6ad17-19f7-4789-86b9-7a82ec7514e8/b5f503d1-cc0d-491f-94f7-4f97400987ae_rw_3840.jpg?h=2f3eaa22c2a6917679959f4ab72b0d2d)
Model Mockup
![Model Mockup](https://cdn.myportfolio.com/29e6ad17-19f7-4789-86b9-7a82ec7514e8/973b5acb-f7b4-4706-981d-6903ef8698cc_rw_1920.jpg?h=fcbf452e7807f7da09a17b8ccff75f42)